The Five Steps of Effective Church Communications and Marketing
A strategic, progressive system of church communications that helps people come to know Jesus as Savior and grow to mature disciples.
This is the foundational course for effective church communications in that it will show you how to intentionally use your communications to take people from outside the church and develop them into disciples of Jesus through the steps of:
The training for each step gives you the reasons and purpose for that step, tells you the most important communications in it, and gives you tips on communications in both print and digital format that will accomplish the goal of that step and move people to the next one in their spiritual journey, all the while keeping a focus on the North Star of Effective Church Communications which is to fully fulfill the Great Commission.
The design, style, and looks of the communications will be unique for every church (and tips on how to make the most of these areas are in other classes in this school); this course gives your the foundational strategy and Biblical encouragement for why you do the hard work you do.
This course was developed by Yvon Prehn from decades of working in church communications and draws together the scattered hard work of church communicators into a strategic whole.
Today so much church communication focuses on the latest design trend or social media or technology update and while these are all important and have their place, they are secondary to how our church communications need to be about fulfilling the goals of the church of helping people come to know Jesus as Savior and grow to disciple maturity in Him.
Below is a PDF of the chart that summarizes the course. You will be able to download a copy of it when you sign up for or preview the course.
Church communicators have been entrusted with the words of eternal life. This course will give you the vision you need to put all the work you do into an intentional plan and process to fully fulfill the work God called his church to do.
For over 25 years I've helped church communicators create more effective communications. I wrote the first book on desktop publishing for churches in 1992 and many more books and articles on church communications since then. I traveled all over North America doing seminars for thousands of church communicators, founded the ministry Effective Church Communications, and currently create training materials and write for church communicators from my home in Ventura, CA.